IFFA, held at Messe Frankfurt, Germany, is one of the most important trade fairs in the meat sector globally. Its relevance spans several decades, establishing itself as a crucial event for industry professionals, from producers and distributors to butchers and chefs specialising in meat products. IFFA is not only a trade event, but also a barometer of trends and developments in the meat sector. Each edition of IFFA attracts thousands of visitors from around the world, demonstrating its importance and the global interest in innovations and developments in the sector. Exhibitors at IFFA cover the entire meat value chain, including processing, packaging, safety, quality, and logistics, as well as newer aspects such as sustainability and meat alternatives. One of the highlights of IFFA is its ability to bring together industry leaders and provide a space for the exchange of knowledge and experience. This not only helps to improve existing practices, but also encourages innovation and the adoption of new technologies. For example, in recent editions, there has been a considerable focus on reducing the environmental impact of the meat industry and improving energy efficiency in production processes. Furthermore, IFFA serves as a platform to discuss regulatory challenges and regulations affecting the sector. This is crucial, as regulations in the food industry can have significant implications on the operation of companies and on the quality and safety of products offered to consumers. The fair offers seminars and panels with experts discussing everything from labelling regulations to advances in preservation and processing techniques. The importance of IFFA is also reflected in its economic impact. Each edition generates significant business opportunities for exhibitors and visitors, with contracts and deals being concluded in the context of the fair. In addition, the event contributes to the local economy of Frankfurt and Germany in general, attracting a large number of international visitors who invest in accommodation, food, transport and other services. In short, IFFA is not just a leading trade fair in the meat sector due to its size or the number of participants, but due to its ability to adapt and respond to the changing dynamics of the industry. It offers a comprehensive view of the challenges and opportunities of the sector, promoting an environment of learning and collaboration that is vital for the advancement and sustainability of the meat industry worldwide. With each edition, IFFA proves to be an indispensable event for any industry professional who wants to keep up to date with the latest trends and technologies in the meat world.