The IBEX - Intermobility and Bus Expo Fair, held at IFEMA Madrid, is one of the most important events in the bus transport and mobility sector, not only in Spain but also internationally. This fair has established itself as an essential meeting point for professionals, companies and entities seeking to explore the latest innovations, technologies and solutions in the field of public and private passenger transport. The importance of IBEX is reflected in its ability to attract a large number of exhibitors and visitors from around the world each year. With participants from various countries, including a notable presence of Italian companies, the fair has become a global stage where the latest advances in bus design and manufacturing are presented, as well as in intelligent transport systems, sustainable mobility solutions and much more. One of the most relevant aspects of IBEX is its focus on sustainability and innovation. In a world where concern for the environment and energy efficiency is on the rise, this fair offers a unique platform for the presentation of environmentally friendly vehicles, including electric and hybrid buses, which promise to significantly reduce the carbon footprint of the transport sector. In addition, emerging technologies such as autonomous driving and advanced fleet management systems are explored, which not only improve operational efficiency but also raise safety and comfort standards for users. The relevance of IBEX is also manifested in its contribution to the economic and professional development of the sector. By bringing together bus manufacturers, component suppliers, software developers and transport professionals, the fair facilitates the exchange of ideas, fosters collaborations and allows companies to expand their network of business contacts and market visibility. This collaborative environment is crucial to drive innovation and adapt to changing market demands. In addition, IBEX offers an extensive programme of conferences and seminars where industry experts share their knowledge and discuss critical issues such as transport regulation, urban mobility strategies, and future challenges such as the integration of multimodal transport systems. These sessions not only provide valuable insights into current and future trends, but also offer attendees the opportunity to learn from industry leaders and apply this knowledge in their own organisations. In short, the IBEX - Intermobility and Bus Expo at IFEMA Madrid is much more than a trade event; it is a vital platform for the promotion of advanced and sustainable technologies in passenger transport. Its impact extends far beyond the borders of Spain, influencing the direction of public and private transport worldwide and contributing significantly to the advancement of the sector towards a greener and more efficient future.