Every year, the city of Düsseldorf in Germany becomes the epicentre of one of the most important events for multiple industrial and commercial sectors: the IBA trade fair. This event is not only crucial for its magnitude and the numbers it handles, but also for its significant impact on the industries it represents. The IBA trade fair is known for being a global platform where the latest innovations and trends in the bakery, confectionery and snacks sector are presented. This event attracts thousands of visitors from all over the world, including industry professionals, buyers, sellers and experts in the field. The diversity of the participants and the quality of the exhibits make this trade fair an essential meeting point for the exchange of ideas, the establishment of commercial relationships and the conduct of business on an international scale. One of the highlights of the trade fair is its ability to bring together a wide range of exhibitors, from established companies to innovative startups. This allows attendees to have a complete overview of the market and the possible directions the industry can take in the future. In addition, the fair offers a series of lectures and seminars by thought leaders and industry experts, who provide valuable insights into current challenges and opportunities. The importance of the IBA fair is also reflected in its economic impact. Each edition generates significant business and collaboration opportunities, boosting not only the participating companies, but also the local economy of Düsseldorf and its surroundings. Hotels, restaurants and other services benefit greatly from the influx of visitors, demonstrating the multiplier effect that an event of this magnitude can have on the local economy. In addition, the fair plays a crucial role in promoting sustainable practices within the industry. With the increasing focus on sustainability, the IBA has incorporated topics such as energy efficiency, the use of recyclable materials and waste reduction into its discussions and exhibits. This not only helps to improve the image of companies that adopt these practices, but also encourages a more responsible and environmentally conscious industry. In short, the IBA fair at Messe Düsseldorf is not only a large-scale event in terms of attendance and participation. Its real importance lies in its ability to influence the direction of the industry, promote innovation and sustainability, and facilitate business relationships that transcend borders. It is a catalyst for growth and evolution in the bakery, confectionery and snacks sector, and its impact is felt not only in Germany, but around the world.