Anuga, held in Cologne, Germany, is recognised as one of the world’s leading trade fairs for the food and beverage sector. Taking place on the grounds of the Cologne Fair, the event has established itself as an essential meeting point for industry professionals, from producers and distributors to buyers and consumer trend experts. Anuga’s importance can be measured both in terms of its scale and its impact on the sector. With more than 7,500 exhibitors from nearly 100 countries, the fair offers a unique platform for companies to present their products and services to an international audience. This diversity of exhibitors ensures that all market segments are represented, from conventional food and beverages to organic, vegan and gluten-free products, reflecting current and emerging trends in food consumption. As well as being a showcase for product innovation, Anuga also functions as an industry barometer, providing valuable insights into future market directions. The conferences and panel discussions organised within the framework of the fair attract experts and opinion leaders who discuss critical topics such as sustainability, food technology and new regulations in the sector. Another important aspect of Anuga is its ability to foster international trade. The fair is an unrivalled opportunity for participants to establish business contacts, explore new market opportunities and sign contracts. This is especially crucial in a globalised world, where access to international markets can determine the success or failure of a company. Anuga’s relevance is also reflected in its ability to attract high-level visitors. Each edition welcomes thousands of visitors, including many decision-makers with significant purchasing power. This not only benefits exhibitors looking to expand their business reach, but also strengthens Cologne’s position as a key city on the international trade fair map. In short, Anuga is not just another trade fair on the international event calendar; it is a must-attend event for any food and beverage professional who wants to keep up to date with the latest trends, discover product innovations and expand their business network. Its impact goes beyond numbers, influencing the direction and strategies of the entire industry.