In the latest edition of Vitafoods Europe Held in Barcelona, Visual Events once again demonstrated its solvency by materializing the Pharmextracta stand, designed by the Italian studio Emotional DesignThe result exceeded expectations and confirmed the mutual trust we have built over several joint projects.
Emotiva Design's concept was for a clean, contemporary atmosphere, dominated by the sense of well-being that characterizes Pharmextracta's nutraceuticals. To achieve this, we created a matte lacquered melamine enclosure, accompanied by backlit surfaces and a suspended volume with organic shapes that attracted the eye from any point in the pavilion. Integrating a panoramic LED wall, tasting areas and a hidden storage room without compromising the elegance of the whole was made possible thanks to the detailed engineering and in-house coordination of our team.
Vitafoods' logistical challenges—with tight assembly deadlines and strict access controls—highlighted the effectiveness of our planning. Thanks to thorough pre-assembly in the workshop and ongoing communication with Emotiva Design, we were able to deliver the space ready so the client could focus solely on welcoming their visitors.
The final result not only strengthened Pharmextracta's visibility among an international professional audience, but also consolidated, once again, the bond between Visual Events and Emotiva Design. Having contributed to the success of their brands at various European trade shows fills us with pride and motivates us to continue innovating together in the next challenges.
