Vitafoods Europe is a leading event in the nutraceutical ingredients industry, held annually. Although it has traditionally taken place in Geneva, Switzerland, it has recently been announced that future editions will be held in Barcelona, Spain. This change of location is significant and reflects the growing importance of Spain and its region in the nutrition and food supplements industry. Vitafoods Europe has been a crucial meeting point for innovators, industry leaders and healthcare professionals from around the world. Its main objective is to bring together the main players in the sector to explore the latest trends, innovations and research in the field of nutraceutical ingredients. The show not only provides a platform for the exhibition of new products and services, but also offers learning opportunities through conferences, seminars and workshops given by experts in the field. The importance of Vitafoods Europe can be measured both in terms of its economic impact and its influence on the nutrition and healthcare sector. Every year, it attracts thousands of visitors, including manufacturers, distributors and ingredient suppliers, as well as healthcare professionals and researchers. Not only does this generate a significant economic impact in the region hosting the event, but it also fosters international collaborations and the exchange of knowledge and technologies. In terms of numbers, Vitafoods Europe has shown consistent growth in terms of attendance and exhibitors. The show has managed to attract participants from over 100 countries, establishing itself as a truly global event. The diversity of attendees and exhibitors reflects the universality and relevance of the nutraceutical sector, spanning from digestive health to cognitive enhancement and much more. Furthermore, Vitafoods Europe’s relevance in the sector is reinforced by its ability to adapt and respond to emerging trends. For example, in recent years, there has been an increasing focus on sustainability and personalised health, topics that have become deeply integrated into the event programme. Not only does this help to steer the industry discourse towards more sustainable and ethical practices, but it also aligns the sector with the expectations and demands of modern consumers. The choice of Barcelona as the new home for future editions of Vitafoods Europe is also strategic. Barcelona is not only a hub for innovation and technology, but is also known for its commitment to sustainability and health. This synergy between the city and the show promises to further boost the impact and relevance of the event. In conclusion, Vitafoods Europe is much more than just a trade show; it is a catalyst for advancement and innovation in the nutraceutical sector. Its impact extends beyond the boundaries of the show, influencing the direction of research, product development and health policies globally. With its move to Barcelona, Vitafoods Europe is expected to continue to expand its reach and deepen its impact, reaffirming its position as one of the most important events on the nutraceutical industry calendar.