The Beja Fair and Exhibition Park is a major event center in Portugal, with an exhibition area of approximately 10,000 square meters. This space hosts various fairs throughout the year, such as the São João Fair, the Handicraft Fair, and the Agricultural Fair, which attract thousands of visitors. Its importance lies in serving as a meeting point for the promotion of local products, culture, and the regional economy, consolidating its position as a pillar in the socioeconomic development of Beja and its surrounding areas.