Agritechnica is the world’s leading trade fair for agricultural technology and one of the most important in the international event calendar for agriculture. Held at Messe Hanover, Germany, this biennial exhibition attracts visitors and exhibitors from all over the world, establishing itself as a crucial meeting point for innovation in the agricultural sector. The importance of Agritechnica can be measured both in terms of its size and its impact on the industry. With more than 450,000 visitors at each edition, including more than 100,000 international visitors from over 100 countries, the trade fair offers a unique platform for the exchange of ideas, the presentation of technological innovations and the formation of strategic collaborations. In addition, with more than 2,800 exhibitors from around 50 countries, Agritechnica is a showcase for the diversity and innovative capacity of the agricultural sector on a global level. The event is not only a venue for the display of agricultural machinery and equipment, but also focuses on software solutions, precision technologies and advances in bioenergy, among other topics. This reflects current and future trends in the sector, where sustainability and efficiency are increasingly prioritized. The fair offers a comprehensive overview of how technology can help meet global challenges such as climate change, food security and natural resource management. Agritechnica is also renowned for its conference and seminar programme, where internationally renowned experts discuss the latest scientific developments and their practical applications in agriculture. These educational events are instrumental in fostering the dissemination of knowledge and best practices in the industry, thus facilitating the adoption of innovative technologies that can improve productivity and sustainability in agricultural operations. Agritechnica’s relevance in the sector is reinforced by its ability to anticipate and adapt to the changing needs of agriculture. For example, in recent editions, there has been an increasing focus on digitalisation and automation, reflecting the evolution towards agriculture 4.0. Not only does this help farmers and agricultural companies stay competitive in a global market, but it also contributes to the transformation of the sector towards more efficient and environmentally friendly practices. In short, Agritechnica is not just a trade fair for agricultural machinery; it is an event that encapsulates the evolution of an entire industry towards a more sustainable and technologically advanced future. Its impact goes far beyond the days it is held, influencing product development trends, agricultural policies and the overall economy of the sector. For these reasons, Agritechnica remains an indispensable event for all professionals connected to the world of agriculture, from engineers and developers to farmers and policy makers.