InterTabac, held at the iconic Westfalenhalle in Germany, is the world’s leading trade fair for tobacco and smoking products. Not only is this annual event the largest of its kind, it has also become a crucial meeting point for industry professionals, offering a unique platform for the presentation of new products, the exchange of ideas and the formation of strategic alliances. The importance of InterTabac is reflected in its impressive numbers. Each year, it attracts more than 500 exhibitors from around 50 countries and welcomes thousands of visitors from more than 70 nations. These figures not only underline the magnitude of the event, but also highlight its role as a barometer of trends and the health of the global tobacco market. In terms of economic impact, InterTabac is a significant driving force. The trade fair generates business opportunities by facilitating meetings between manufacturers, distributors, retailers and other industry professionals. Furthermore, the event is a showcase for innovation, featuring everything from the latest developments in e-cigarettes and vaporizers to advancements in traditional tobaccos and cigars. This diversity of products ensures that the fair is relevant to both traditional interests and new consumer trends. InterTabac’s relevance also extends to its ability to influence sector regulations and policies. By bringing together so many key players, including legislators and industry representatives, the fair offers a unique opportunity for debate and collaboration on critical issues such as public health, market regulation and safety regulations. These discussions are critical to the development of a regulatory framework that balances commercial interests with public health concerns. In addition, InterTabac serves as a cultural barometer of the tobacco world. Trends emerging at the fair often indicate where the global market is headed. For example, the growing interest in vaping products and e-cigarettes at recent editions reflects a shift in consumer preferences and a focus on potentially less harmful alternatives. In short, InterTabac is not just a trade fair; it is a strategically important event that influences the direction of the global tobacco market. Its ability to bring together a wide range of participants from around the world and its focus on innovation and regulation make it an indispensable point of reference for all professionals in the sector. The fair not only provides an insight into the current state of the market, but also offers clues as to its future development, making InterTabac an unmissable event for anyone involved in the tobacco industry.