The IFA trade fair in Berlin, officially known as the Internationale Funkausstellung Berlin, is one of the longest-running and most significant events in the world of technology and consumer electronics. Held at Messe Berlin, Germany, this trade fair has been a crucial meeting point for innovators, manufacturers, buyers and technology enthusiasts since its inauguration in 1924. The importance of IFA Berlin is reflected not only in its longevity but also in its ability to adapt and evolve along with the technology industry. Over the years, it has been the scene of numerous trend-setting product launches and has seen the birth of technologies that are today an integral part of our everyday lives. From the unveiling of the first colour television to the introduction of innovations in artificial intelligence and connectivity, IFA has been a witness to and an active part of technological development. The trade fair is held annually and attracts participants from all over the world, establishing itself as a global platform for the presentation of the latest trends and products. The numbers speak for themselves: each edition of IFA brings together more than 1,800 exhibitors and attracts more than 200,000 visitors, making it one of the largest and most visited trade fairs in the technology and consumer electronics sector. The relevance of IFA Berlin in the sector can also be measured by its economic impact. It is a significant source of business for the industry, with billions of euros in commercial transactions taking place during the days of the event. In addition, the fair is a launch pad for many startups and emerging companies seeking funding and media attention, offering a unique opportunity for these new players to present themselves to a global audience. Another highlight of IFA Berlin is its focus on innovation and education. The fair is not only a place to showcase products and technologies, but also a space for the exchange of ideas and knowledge. Numerous seminars, lectures and panel discussions are organised that address current topics and future challenges of the industry, with the participation of world-renowned experts. In short, IFA Berlin is not just an event where the latest gadgets and technological advancements are showcased; it is a barometer of the consumer technology industry, a driver of innovation and an essential meeting point for all players in the sector. Its impact and relevance go beyond numbers, influencing consumer trends, fostering international collaboration and driving economic growth in the technology sector.