Fruit Logistica, held annually at Messe Berlin, Germany, is one of the world’s leading trade fairs in the fresh fruit and vegetable sector. Since its inauguration, it has grown to become a crucial event for the industry, attracting participants from all corners of the globe. The fair is not only a meeting point for producers, exporters, importers and retailers, but has also become a hub for innovation in the agricultural sector. The importance of Fruit Logistica can be measured both in terms of its numbers and its impact on the sector. Each year, the fair attracts more than 3,000 exhibitors and approximately 72,000 visitors from over 130 countries, making it a global platform for networking, negotiation and the exchange of ideas. This broad international reach offers industry professionals a unique opportunity to learn about the latest trends, technologies and cultivation practices, as well as to explore new markets and strengthen existing business relationships. As well as being a trade event, Fruit Logistica plays a pivotal role in promoting sustainable practices within the industry. The fair stands out for its focus on sustainability, offering seminars and panels that discuss topics such as reducing food waste, efficient use of resources and the implementation of green technologies in food production and distribution. These discussions are not only crucial for the future of the sector, but also highlight the industry’s responsibility to adapt to global environmental concerns. Another highlight of Fruit Logistica is its ability to drive innovation. The fair is known for being a showcase for the latest innovations in machinery, packaging, storage and logistics. Companies from around the world present their newest developments, many of which have the potential to transform key aspects of the fruit and vegetable supply chain. This constant injection of new technologies and methods helps keep the industry dynamic and competitive. In short, Fruit Logistica is not just a trade fair; it is an event that reflects and shapes the trends of the global fruit and vegetable market. Its impact extends beyond commercial transactions, influencing the strategic direction of the sector, encouraging the adoption of sustainable practices and stimulating continuous innovation. For all these reasons, Fruit Logistica remains an indispensable event for any professional involved in the world of fresh fruit and vegetables, marking an essential meeting point for decision-making and laying the foundations for the future of the sector.