The Sparkassen Arena Jena is a major event center in Germany, with an exhibition area of approximately 5,000 square meters. This venue hosts various trade fairs and exhibitions throughout the year, including events such as the Technology Fair and the Education Fair, which attract thousands of visitors. Its importance lies in serving as a meeting point for companies and professionals, fostering the exchange of ideas and innovation in the region. The arena is also a versatile venue for concerts and sporting events.