The Sudwest Messe is one of Germany's most important trade fairs, held annually in Friedrichshafen. With an exhibition area of approximately 100,000 square meters, it brings together more than 800 exhibitors from diverse industries, including technology, automotive, and tourism. Historically, trade fairs such as the "Friedrichshafener Messe" and the "Messe fur Freizeit und Tourismus" have been held there. Its importance in the country lies in being a key meeting point for business and networking, boosting the regional and national economy.