The Berlin Messe, held at the Arena Berlin, is a highlight of the European trade fair calendar. With an exhibition area of approximately 100,000 square meters, it hosts various trade fairs throughout the year, such as the ITB (tourism trade fair), the IFA (technology and electronics trade fair), and the Berlinale (film festival). Its importance lies in serving as a meeting point for professionals and companies, boosting trade and innovation in Germany and Europe, and consolidating Berlin as a central business hub.