The Stade Allianz Riviera Fair is a prominent event in the region, with an exhibition area of approximately 15,000 square meters. Historically, it has hosted technology, tourism, and gastronomy fairs, attracting thousands of visitors and exhibitors. Its importance lies in serving as a meeting point for innovation and trade, boosting the local and regional economy. Furthermore, it promotes culture and the exchange of ideas, establishing itself as a benchmark in the country's trade fair calendar.