The MegaCite International Fair is a landmark event held annually, occupying more than 20,000 square meters of exhibition space. This space hosts various thematic fairs, such as the Technology Fair, the Book Fair, and the Gastronomic Fair, which attract thousands of visitors. Historically, it has been a meeting point for entrepreneurs and businesses, fostering trade and innovation. Its importance lies in its role as an economic and cultural driver, promoting regional development and the integration of productive sectors in the country.