The Fortezza da Basso Fair, located in Florence, Italy, is a major exhibition center spanning approximately 30,000 square meters of exhibition space. Historically, it hosts fairs such as Pitti Immagine, dedicated to fashion, and the International Contemporary Art Fair, among others. Its importance in the country lies in being a meeting point for business and culture, attracting professionals and visitors from around the world, which boosts the local economy and promotes creativity and innovation.