The Turin Fair, known as "Fiera di Torino," is a key event in Italy's trade fair calendar, with an exhibition area of approximately 100,000 square meters. Historically, it hosts trade fairs such as the Auto Show and the Book Fair, attracting thousands of visitors and exhibitors. Its importance lies in serving as a meeting point for business, culture, and trends, consolidating Turin as a neuralgic center in northern Italy, boosting the local economy, and promoting innovation.