The Cannes International Trade Fair, held at the JW Marriott, is a highlight on the trade show calendar. With an exhibition area of approximately 15,000 square meters, it hosts thousands of exhibitors and visitors from around the world. Historically, trade shows such as the Cannes Film Festival and MIPCOM have been held there, attracting entertainment industry professionals. Its importance in France is notable, as it boosts tourism and the local economy, consolidating Cannes as a business and cultural center.