Messe Luzern, located in the Centre d'Exposition de l'Allmend, is a major trade fair center in Switzerland, with an exhibition area of approximately 20,000 square meters. This venue hosts various trade fairs throughout the year, such as the Lucerne Tourism Fair and the Lucerne Motor Show, which attract thousands of visitors. Its importance in the country lies in its role as a meeting point for business and networking, boosting the local economy and promoting innovation in multiple sectors.