The Haute-Savoie Mont-Blanc Fair, held at Rochexpo, is a major event in the region, with an exhibition area of approximately 30,000 square meters. This annual fair brings together more than 400 exhibitors from various sectors, including gastronomy, crafts, and technology. Historically, it has been a meeting point for local businesses and visitors, promoting regional trade and culture. Its importance lies in its ability to boost the local economy and foster tourism in the area.