The London Fair is a highlight of the UK trade fair calendar, with an exhibition area exceeding 100,000 square meters. Historically, it hosts trade fairs such as the London Book Fair, London Fashion Week, and the Ideal Home Show, attracting thousands of visitors and exhibitors from around the world. Its importance lies in serving as a meeting point for creative industries, trade, and culture, consolidating London as a global center for business and trends, boosting the local and national economy.