The trade fair at the Holiday Inn Munich - City Centre is a highlight in Germany's trade fair calendar, with an exhibition area of approximately 1,500 square meters. Historically, it has hosted technology, tourism, and gastronomy trade shows, attracting exhibitors and visitors from diverse industries. Its importance lies in serving as a meeting point for professionals, facilitating networking and innovation. Furthermore, it contributes to local economic development and positioning Munich as a key business center in Europe.