The Zurich Messe, known as the "ZUrich Messe," is a major exhibition center in Switzerland, with more than 100,000 square meters of exhibition space. It has historically hosted trade fairs such as the "ZUrich Film Festival" and "Swissbau," which attract thousands of visitors and exhibitors. Its importance in the country lies in being a meeting point for business, innovation, and culture, boosting the local economy and positioning Zurich as an international hub in various industries.