The Ricoh Arena trade show in Coventry is a major exhibition center in the United Kingdom, with over 10,000 square meters of exhibition space. It has historically hosted trade shows such as Coventry Motofest and Coventry Business Fair, which attract thousands of visitors and exhibitors. Its importance lies in serving as a meeting point for the industry, facilitating networking and innovation. It also contributes significantly to the local economy, boosting tourism and trade in the region.