The Vienna Fair, known as Messe Wien, is a major exhibition center in Austria, with more than 50,000 square meters of exhibition space. Historically, it hosts trade shows such as the Vienna Auto Show and the Vienna Fair, which attract thousands of international visitors and exhibitors. Its importance in the country lies in being a meeting point for business and culture, boosting the local economy and promoting innovation. Furthermore, it is a hub for international events, strengthening Vienna's position on the European trade fair map.