The Messezentrum Salzburg, located in Austria, is a major exhibition center covering approximately 20,000 square meters of exhibition space. This venue hosts various trade fairs throughout the year, such as the Salzburg Tourism Fair and the Gardening Fair, which attract thousands of visitors and exhibitors. Its importance in the country lies in being a key meeting point for the industry, facilitating trade and the promotion of local and international products, thus contributing to regional economic development.