A successful stand for Emotiva Design and its client Pharmextracta at Vitafoods 2025

At the last Vitafoods Europe event held in Barcelona, Visual Events once again demonstrated its expertise by designing the Pharmextracta stand, designed by the Italian studio Emotiva Design. The result exceeded expectations and confirmed the mutual trust we have built over several joint projects. Emotiva Design's concept was based on a clean, contemporary atmosphere, dominated by the sense of well-being that characterizes Pharmextracta's nutraceuticals. To achieve this, we created a matte lacquered melamine enclosure, accompanied by backlit surfaces and a suspended volume with organic shapes that drew the eye from any point in the hall. Integrating a panoramic LED wall, tasting areas, and a hidden warehouse without compromising the elegance of the entire space was possible thanks to our team's detailed engineering and in-house coordination. Vitafoods' logistical demands—with tight assembly deadlines and strict access controls—demonstrated the effectiveness of our planning. Thanks to exhaustive pre-assembly in the workshop and ongoing communication with Emotiva Design, we were able to deliver the space ready so the client could only worry about welcoming their visitors. The final result not only reinforced Pharmextracta's visibility among an international professional audience, but also consolidated, once again, the bond between Visual Events and Emotiva Design. Having contributed to the success of their brands at various European trade shows fills us with pride and motivates us to continue innovating together in the upcoming challenges.