The Florence Fair, known as "Fiera di Firenze," is a prominent event in Italy held annually at the city's fairgrounds. With an exhibition area of approximately 30,000 square meters, it hosts various trade fairs, such as the International Crafts Fair and the Tourism Fair. These fairs are crucial to the local economy, promoting trade and tourism. The fair's importance lies in its ability to attract thousands of visitors and exhibitors, strengthening Florence's image as a cultural and commercial center.