In C&R 2025, the leading trade fair for the air conditioning, refrigeration, ventilation and energy efficiency sectors in Spain, we had the privilege of shaping the exhibition space of GIA Group, creating a proposal that reflected the innovation and leadership of their brands.
The project was developed on 405 m² distributed in two separate spaces, visually connected to offer a coherent, open and high-impact brand experience from any point in the pavilion.
One of the main protagonists was the impressive suspended aerial view, Designed to maximize the stand's visibility and reinforce the corporate identity of GIA Group, HTW, and Giatsu, its large format transformed the space into a true landmark within the trade fair.
The design was completed with different areas designed to enhance both product display and interaction with visitors:
- Large areas of product display, with specific supports for air conditioning, aerothermal systems, domestic hot water and domestic and professional solutions.
- A large audiovisual area, equipped with large format LED screens for the presentation of new products, corporate content and brand campaigns.
- A bar and hospitality space, designed to facilitate business meetings and offer a comfortable and welcoming environment for customers and distributors.
- Open circulation areas that facilitated movement between both spaces, maintaining a clean, elegant and very bright image.
The result was a contemporary, functional and highly visible stand, where ephemeral architecture and communication strategy worked together to convey the values of innovation, quality and trust that characterize GIA Group.
Thanks to the entire team of GIA Group for trusting again Visual Events to make a project of this magnitude a reality.
Design, manufacturing and assembly: Visual Events.
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