MIPCOM is one of the most prominent and significant events on the international entertainment and media industry calendar. Held annually at the Palace of Festivals and Congresses of Cannes in France, this international entertainment content market has served as a crucial platform for the distribution and purchase of audiovisual media rights on a global level. MIPCOM’s importance can be measured both by its numbers and its impact on the sector. Each year, the event attracts thousands of participants from over 100 countries, including top executives from television networks, streaming platforms, content producers, distributors, and sales agents. This diversity of attendees not only reflects the global scale of the event, but also its ability to bring together major players from various areas of entertainment and media. In terms of numbers, MIPCOM reports an impressive attendance with over 13,000 participants and around 4,800 buyers each year, making it one of the largest and most influential markets of its kind. These numbers not only underline the magnitude of the event, but also highlight its role as a barometer for trends and evolutions within the global entertainment industry. The relevance of MIPCOM extends beyond the numbers. The event is crucial for the formation of strategic alliances and the realization of deals that can define the media landscape for years to come. During the market, the latest innovations in media technology are presented and emerging trends such as augmented reality, artificial intelligence in content production and new digital monetization strategies are discussed, allowing attendees to stay ahead in an ever-evolving sector. In addition, MIPCOM plays a vital role in promoting diversity and inclusion within the industry. The event offers a platform for underrepresented voices to be heard and for content from different cultures and backgrounds to reach a global audience. This not only enriches the content offering available, but also fosters a broader understanding and appreciation of cultural diversity through media. In short, MIPCOM is not just an event where business is transacted; it is an epicentre of innovation, trends and collaboration in the entertainment industry. Its location at the iconic Palace of Festivals and Congresses of Cannes adds an aura of prestige and glamour, but beyond that, its impact on the sector is profound and long-lasting, driving change, revealing new opportunities and defining the future of entertainment worldwide.